Dun & Bradstreet analyzed 6 billion records and surveyed 400 B2B marketers to bring you the fifth annual B2B Marketing Data Report. We uncovered key insights around where data disconnects exist and how marketers are interconnecting data across systems, campaigns and teams to provide better clarity and become a growth catalyst for business.
80% of marketers believe data quality is critical. But overall data quality is considered "questionable" at best.
70% use or plan to use analytics to drive market prioritization, Account-Based Marketing, and more meaningful segmentation and targeting.
40% of marketers don't feel as though their sales teams have the right account intelligence to engage with prospects - yikes!
The B2B Marketing Data Report will help you identify and prioritize the ways your peers are cutting through this data chaos to unify efforts across channels. We're confident it will lead to a sharper focus for your marketing efforts across your many channels and systems.
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