Database Features

Comprising over 400 million business records, more than 120 Million hierarchy members, and with 5 million data elements updated per day, our Data Cloud provides unparalleled depth and breadth of business information. It is curated from tens of thousands of global sources – including both online sources and our Worldwide Network of global data partners.

Derived from the Dun & Bradstreet Data Cloud is our Live Business Identity, which represents all information about any given entity in the Dun & Bradstreet Data Cloud. Live Business Identity helps ensure you have the most accurate and up-to-date view of business entities. The starting point of Live Business Identity is the Dun & Bradstreet D-U-N-S® Number, a proprietary, unique 9-digit identifier for businesses that allow us to track a business and its related data and connections throughout the full lifecycle of that business.

Database Features

Comprising over 400 million business records, more than 120 Million hierarchy members, and with 375 million data elements updated per day, our Data Cloud provides unparalleled depth and breadth of business information. It is curated from tens of thousands of global sources – including both online sources and our Worldwide Network of global data partners.

Derived from the Dun & Bradstreet Data Cloud is our Live Business Identity, which represents all information about any given entity in the Dun & Bradstreet Data Cloud. Live Business Identity helps ensure you have the most accurate and up-to-date view of business entities. The starting point of Live Business Identity is the Dun & Bradstreet D-U-N-S® Number, a proprietary, unique 9-digit identifier for businesses that allows us to track a business and its related data and connections throughout the full lifecycle of that business.

Early Identification of Growth Opportunities

Increase marketing ROI, improve close rates, interact consistently across customer journeys, and boost qualified leads.

Avoidance of Potential Risk, Fraud, and Compliance Issues

Improve decision-making, protect company reputation, avoid costly compliance penalties, and ensure suppliers are ethical and compliant.

Deepening of Customer, Supplier, and Partner Engagement

Accelerate digital transformation, create a trusted view of key relationships, unify data across departments, and leverage data for innovation.

Making Data Work for You and Your Goals

Businesses look to Dun & Bradstreet to improve the performance of their organizations, both at the department level and across the enterprise. With our solutions, marketing departments can more effectively target and capture new prospects. This in turn helps sales teams accelerate the path from prospect to customer. Finance departments can drive more profitable relationships. Procurement teams can more efficiently optimize third-party relationships. Compliance departments can work more effectively to avoid penalties and brand damage, and technology teams can create a unified view of business relationships.

Comprehensive and Continually Updated View of Business Entities

Like personal identities, which are much more than a fingerprint, Live Business Identity is more than the D-U-N-S® Number. It is “the D-U-N-S” PLUS elements, starting with the identification of connection between entities, which our Dun & Bradstreet D U N S® Number enables. Live Business Identity also provides many use-case specific data elements about a company including: Device identifiers and IP addresses for targeted digital marketing, industry profiles for intelligent sales prospecting using enriched customer data, extensive payment history for better predictability, supply chain mapping for insights into suppliers’ suppliers and entity ownership insights to know who ultimately benefits from a company’s performance. Predictive and Prescriptive analytics and scores round out the insights Live Business Identity delivers.

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Accelerate growth & improvebusiness performance.

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Let's Talk

Accelerate growth &improve businessperformance.

Book a Demo