Dun & Bradstreet South Asia Middle East Limited – Online Data Privacy Policy

Dun & Bradstreet South Asia Middle East Limited and/or its affiliates and entities (collectively “D&B”, “we” or “us”) values your security and privacy. Data Protection Law, Law No. 5 of 2020 (the “DP Law”) is applicable to us and for certain types of personal data processing, we may be subject to laws from other jurisdictions.

As such, it is the policy of the D&B to respect the privacy of our website services. In accordance with DP Law, D&B collects information about you when you use or access our websites and other web-based products, information or services (collectively, the “Website Services”) as well as through other interactions and communications you have with us. This data protection policy (the “Policy”) sets out the basis on which any information, including any personal data, we collect from you, or you provide to us, will be processed by D&B. Each time you access or use the Website Services or provide us with information, by doing so you are accepting and, where possible, consenting to the practices described in this Policy.

  1. Scope and Application

This Policy applies to persons anywhere in the world who access or use D&B’s Website Services (“Users”).

  1. Collection of Information

This is the information you give us about you by providing information or filling in forms or any D&B owned Website Services, or by corresponding with us (for example, by telephone, e-mail or any other digital or electronic form). It includes, for example, information you provide when you register using the D&B website. If you contact us, D&B will keep at least an electronic record of such correspondence, including personal information shared at that time. The personal information you give us may include your name, address, e-mail address and phone number, certain device information, username, password, residential building, work address, photograph and other registration information you choose to provide (“Personal Information” or “Personal Data”).

The Website Services collect and process Personal Data for specific, lawful purposes only.

The Website Services are not targeted, intended or expected to be of use to children. Apart from providing information for specific services or purposes, as directed by D&B processes, User-provided contributions of content or contact information regarding or about children are expressly prohibited.

Information we collect about you and your device:

Each time you use our Website Services, we will automatically collect the following information:

  • technical information, including the type of mobile device you use, a unique device identifier (for example, mobile network information, your mobile operating system, the type of mobile browser you use, device token, device type, time zone setting (“Device Information”);
  • details of your use of our Website Services including, but not limited to traffic data, weblogs and other communication data, and the resources that you access (“Log Information”).
  • location information, if the Website Services uses GPS technology to determine your current location. If you wish to use the particular feature, you may be asked to consent to your data being used for this purpose. You can alter your consent and sharing selections at any time via your device settings.
Other Information We May Collect Through Your Use of the Website Services:

When you use any Website Services, we may collect Personal Information as well as demographic information, for example, information that you submit, or that we collect, which may include, but is not limited to, post code, hometown, gender, username, mobile network information, your mobile operating system, the type of mobile browser you use, time zone setting, device location, IP address, SMS data, transaction information, age/birth date, browsing history information, searching history information, and registration history information (“Demographic Information”).

  1. Use of Personal Data
    We may use Personal Data which you provide to us or we collect from you to:
  • Provide, maintain, and improve our Website Services, including, for example, to facilitate payments, send receipts, provide products and services you request (and send related information about them), develop new features, provide customer support to Users, authenticate users, and send administrative messages, whether information or required by applicable law;
  • Perform internal administration and operations, including, for example, to prevent fraud and abuse of our Website Services; to troubleshoot software bugs and operational problems; to conduct data analysis, testing, and research; and to monitor and analyze usage and activity trends;
  • Send you communications which we think will be of interest to you, including information about products, services, promotions, news, and events, where permissible under and in accordance with the applicable Laws;
  • Notify you about changes to our Website Services;
  • Allow you to participate in any interactive features of our Website Services;
  • Keep our Website Services safe and secure; and
  • Personalize and improve the Website Services, including to provide or recommend features, content, social connections, referrals, and advertisements.
  1. Processing, Storage and Transfer of Personal Data

We will take all steps reasonably necessary to ensure your data is processed fairly and lawfully, in accordance with the applicable Law and this Policy. By submitting your Personal Data (including Log, Device and/or Demographic Information), you agree to such transfer, storing or processing in order for D&B to perform its general administrative and regulatory functions, including but not limited to responding to enquiries you raise via Website Services and maintaining contacts for future informational or promotional activities. Unless otherwise notified, D&B does not ordinarily engage in automated decision making when processing your Personal Data.

You agree that we have the right to transfer the Personal Data described in this Policy to and from, and process and store it in, the United Arab Emirates and (where applicable or required) with processors in other countries, some of which may have less protective privacy laws than those where you reside. Where this is the case, we will take appropriate security measures to protect your Personal Data in accordance with this Policy.

To preserve the integrity of our databases, to carry out on-going Website Services on behalf of all Users, for research, analytics and statistics purposes and to ensure compliance with applicable laws and regulations, we retain Personal Data submitted by Users for a reasonable length of time unless otherwise prescribed by applicable law. D&B is not responsible for the accuracy of the information you provide, and will modify or update your Personal Data in our databases upon your request, as further outlined below. We will erase or archive from active use your Personal Data upon request, unless we are required to retain it in accordance with the applicable laws or to perform agreed services. By accessing or using the Website Services, you do hereby represent and warrant that you understand that all information submitted by you through the Website Services or otherwise to D&B may be used by D&B in accordance with applicable laws and its policies.

  1. Sharing of Personal Data

We may share Personal Data which we collect about you as described in this Policy or as described at the time of collection or sharing, including as follows:


Through Our Website Services:

We may share your Personal Data:

  • With third parties to provide you a service you requested through a partnership or promotional offering made by a third party or us;
  • With third parties with whom you choose to let us share your Personal Data, for example other a websites that integrate with our API or Website Services, or those with an API or Service with which we integrate; and

Other Types of Data Sharing:

We may share your Personal Data:

  • With D&B subsidiaries and affiliated entities;
  • With vendors, consultants, marketing and advertising partners, and other service providers who need access to such Personal Data to carry out work on our behalf or to perform a contract we enter into with them;
  • In response to a request for information by a competent authority or government entities if we determine that such disclosure is in accordance with, or is otherwise required by, any applicable law, regulation, or legal process;
  • With law enforcement officials, government entities or authorities, or other third parties as required by applicable law;
  • With third parties in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company;
  • If we otherwise notify you and you consent to the sharing;
  • With third parties in an aggregated and/or anonymized form which cannot reasonably be used to identify you.

All sharing of Personal Data is in compliance of DP Law that governs fair and lawful sharing of Personal Data within the UAE and elsewhere.

  1. Your Rights and Choices
    Marketing and Opting Out:

D&B supports Users’ legal rights to opt-out of receiving communications from us and our partners. You have the option to ask us not to process your Personal Data for marketing purposes and to remove it from our database, to not receive future communications or to no longer receive our Website Services.

You may change your preferences at any time.

Please note that we may continue to send you transactional or service-related e-mails despite your desire to not receive promotional or marketing e-mail messages. Additionally, please note that if you elect to opt-out of receiving promotional e-mails from one of our Website Services, you may continue to receive promotional emails from our other websites, providers or other, non-affiliated marketers whose services you may have accessed via the D&B Website Services.

Finally, while we may remove your individual contact information from our professional contacts database, please be aware that if such information is in a different third party’s marketing directory through your request or election, you will need to request removal with such third party directly.

Access to and Correction of Your Personal Information
You have the right to access information held about you. Your right of access can be exercised in accordance with the applicable laws. Any access request generally comes at no cost to you, but may, where permissible, be subject to a fee to meet any extraordinary administrative costs in providing you with details of the information we hold about you.When you contact us about a potential Personal Data error, we will endeavor to confirm or verify the information in question, then correct verified inaccuracies and respond to the original inquiry. We will endeavor to send a correction notice to businesses or others whom we know to have received the inaccurate data, where required and/ or appropriate. However, some third parties and third party sites may continue to process inaccurate data about you until their databases and display of data are refreshed in accordance with their update schedules, or until you contact them personally to ensure the correction is made in their own files.You may also request that we restrict, erase or otherwise process your Personal Data in line with the relevant articles providing for such rights set out in the applicable Law.

Changes to this Policy
We may change this Policy from time to time and without notice. If we make significant changes in the way we treat your Personal Data, or to the Policy, we will endeavor to provide you notice through the Website Services or by some other means, such as email. Your continued use of Website Services after such notice constitutes your acceptance of the changes. We encourage you to periodically review this Policy for the latest information on our privacy practices. We provide links to it through:

    • The Website Services
    • Referencing it in our Terms of Use
    • Incorporating it into our contracts, agreements, and other documents as necessary or appropriate
  1. Security Precautions

D&B makes every effort to ensure that your Personal Data is secure on its system. D&B has staff dedicated to maintaining our data protection and security policies, periodically reviewing them and making sure that D&B employees are aware of our data protection and security practices. Unfortunately, no data transmission over the internet can be guaranteed to be 100% secure. As a result, D&B cannot warrant or guarantee the security of any Personal Data you transmit to us, and you do so at your own risk.

D&B has established policies and procedures for securely managing information and protecting Personal Data against unauthorized access. We continually assess our data privacy, information management and security practices. We do this in the following ways:

  • Establishing policies and procedures for securely managing information;
  • Limiting employee access to viewing only necessary information in order to perform his or her duties;
  • Protecting against unauthorized access to Personal Data by using data encryption, authentication and virus detection technology, as required;
  • Requiring service providers with whom we do business to comply with relevant data privacy legal and regulatory requirements;
  • Monitoring our websites through recognized online privacy and security organizations;
  • Conducting background checks on employees and providing training to our employees.

If you have any further questions about our security and processing activities, please communicate with us, our contact details are provided at the end of this policy. To the extent permitted by applicable law, D&B expressly disclaims any liability that may arise should any other third parties obtain the Personal Data you submit.

  1. Cookies

Please refer the Cookies Policy available on the website of the Company.

  1. External Links

The may contain links to other websites on the Internet that are owned and operated by third parties (the “External Sites”). These links are provided solely as a convenience to you and not as an endorsement by D&B of the contents of or reliability on such External Sites. You acknowledge that D&B is not responsible for the availability of, or the information and content of any External Site. You should contact the site administrator or webmaster for those External Sites if you have any concerns regarding such links or the content located on such external Sites. If you decide to access linked third party websites, you do so at your own risk. D&B does not accept liability, and shall not be liable to you for any loss or damage arising from or as a result of your acting upon the content of another website to which you may link from the Website Services.

  1. Contact Us

If you have any questions, comments and requests related to this Policy, or if you have any complaints related to how D&B processes your personal data, please contact us at:


Dun & Bradstreet South Asia Middle East Limited
Office202, Level 2, Liberty House,
Dubai International Financial Centre,
Sheikh Zayed Road, P.O. Box 506511,
Dubai, United Arab Emirates
Email id: dataprivacy@dnbsame.com
Telephone: +971 4 3695700