Sales acceleration drives growth
Sales acceleration requires alignment between sales and marketing teams to fast-track the buyer’s journey, cross-sell and upsell existing accounts, and build strong customer relationships. In order to do this effectively, organizations need to:
Target with intelligence
Shorten and simplify the buyer’s journey
Engage in a relevant and compelling manner
When your sellers have access to a unified view of intelligence provided on the prospect, the overall market, and their competition, the conversations they have will be more relevant and impactful. Unfortunately, after surveying hundreds of B2B marketing professionals, we found that nearly 40% don’t feel their sales teams have the right account intelligence to engage with prospects and leads in a meaningful way. D&B Hoovers can help close that gap and accelerate the path from prospect to a profitable relationship through the effective use of data and analytics.