Unlock the full potential of advertising on TikTok by understanding why a D-U-N-S® Number is essential for business verification. Learn how this unique identifier ensures credibility and compliance for advertisers.
Unlock the full potential of advertising on TikTok by understanding why a D-U-N-S® Number is essential for business verification. Learn how this unique identifier ensures credibility and compliance for advertisers.
TikTok has gained rapid popularity in the digital landscape, propelled by its unique short video format that acts as the platform’s unique selling point. Given the robust growth, TikTok has seen an exponential spike in the number of total users, placing a huge responsibility on the technology giant to authenticate and verify the accounts that market their products and services on TikTok through advertisements. To address this, TikTok made it compulsory for businesses to have a D-U-N-S® Number before allowing them to run ads on the platform. The technological giant has classified the D-U-N-S® Number as an “acceptable document for business verification.”
D-U-N-S® Number: Gateway to Credibility
The Data Universal Numbering System (D-U-N-S® Number) is a nine-digit unique identifier that serves businesses by creating a distinct identity in the Dun & Bradstreet Data Cloud. This unique identifier sets a company apart from others and is often the starting point for a company’s Live Business Identity. It supports businesses in evaluating potential partners and seeking new contracts, and is commonly used by lenders and potential stakeholders to predict a company’s reliability and financial stability.
A D-U-N-S® Number acts as a gateway for business growth, providing companies with a clearer picture of what is needed to secure partnerships and contracts.
Ensuring Authenticity and Verification
For many global businesses, the D-U-N-S® Number ensures authenticity and credibility. TikTok’s requirement for businesses to have a D-U-N-S® Number for running ads leverages Dun & Bradstreet’s database, offering numerous benefits.
Key Benefits of D-U-N-S® Number on TikTok
Business Verification
The D-U-N-S® Number helps TikTok verify the legitimacy of businesses, ensuring that only genuine companies can run ads on the platform. As a widely recognized global standard for business identification, it provides TikTok with a reliable way to validate businesses across countries.
Compliance
A D-U-N-S® Number ensures that a business complies with legal and financial regulations in the countries where it operates. This helps TikTok maintain a high compliance standard on its platform.
Ad Account Management
TikTok uses the D-U-N-S® Number to assess a business’s creditworthiness before allowing it to run ads, mitigating risks associated with non-payment.
Standardized Checks
Operating across various countries, TikTok benefits from a standardized method for identifying and verifying businesses, making it easier to manage international advertisers.
About Dun & Bradstreet
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If you are interested in learning more about how Dun & Bradstreet South Asia, Middle East, and Africa can help your company, contact us today.
