The rapidly transforming business ecosystem of the world poses a variety of challenges for companies. Enterprises face troubles in securing an edge and projecting their unique business identities amid stringent competition.

Moreover, a lack of confidence from stakeholders creates multi-faceted problems for a company and obstructs a business’ growth and expansion.

Dun & Bradstreet’s flagship product D-U-N-S® Number provides an end-to-end fix to this crucial issue.

The Dun & Bradstreet D-U-N-S® Number offers a unique nine-digit identifier to businesses, providing them with a Live Business Identity. Among other benefits, it facilitates companies in evaluating potential partners, seeking new contracts, and applying for loans.

Before approving a D-U-N-S® Number for any business, Dun & Bradstreet implements several inspection criteria that validate its authenticity. In addition to helping a company show accurate and up-to-date details of its major operations, the D-U-N-S® Number also classifies it as a unique entity in the Dun & Bradstreet Data Cloud.

It assists businesses in information verification, facilitating commercial credit tracking and enabling participation in government requests for proposals (RFPs).

A powerful upgrade

The D-U-N-S® Number acts as a powerful accessory for a company. While the number contains no data or implies anything about the stability, creditworthiness, or diversity of a business, it unlocks data that supports companies in performing thorough due diligence and evaluating a potential partner’s stability and creditworthiness.

D-U-N-S® Number is a gateway to ensure that all stakeholders of a company get an accurate story about its business.

Often, a company is required to show D-U-N-S® Number before:

  • Applying for a loan with a financial institution
  • Requesting credit from a business partner
  • Applying to become a vendor or supplier of a company
  • Bidding on contracts locally, or even internationally

Gateway to legitimizing business

When a company secures a D-U-N-S® Number, its live business identity is attached to a business’s credit file and it can be discovered by over 90% of Fortune 500 companies.

Global events over the last couple of years have driven many companies to re-evaluate the strength and stability of their supply chains. As part of their risk mitigation strategies, these businesses identify immediate partners, their vendors, and even sub-contractors through D-U-N-S® numbers.

Dun & Bradstreet hosts business credit files on over 500 million global businesses subject to rigorous data governance standards and the deep collection of business attributes and behavioral signals Dun & Bradstreet has cultivated since the early 1800s.

Because of this reliability, many businesses and national government agencies rely on D&B when searching for authentic business information. Your D-U-N-S® Number an important gateway for them to access firmographic information about your company down to the branch or subsidiary level.

A mark of trust

Government entities and leading businesses around the globe trust Dun & Bradstreet’s D-U-N-S® number and many of them have made it a pre-requisite to conduct business.

A D-U-N-S® Number is compulsory to enroll in Apple Developer Program. Besides, companies aspiring to become Walmart Warehouse Supplier or Drop Ship Vendor need to show a D-U-N-S® Number in the documentation. Additionally, Amazon asks for D-U-N-S® Number to advertise certain products and claim credits for them.

Google made it compulsory for businesses to have a D-U-N-S® Number for certain Google products including Google Ads and Google Play, ensuring that the businesses are authentic and legitimate. Additionally, all new Google Play Console organization developer accounts are obliged to provide a valid D-U-N-S® Number before submitting apps to ensure transparency.

If you are a business aiming to secure a D-U-N-S® Number, reach out to us at