D&B Hoovers™: Doorway To Sales Acceleration And Lead Generation

A recent survey conducted by Dun & Bradstreet found that nearly 40% companies feel that their sales teams have inadequate account intelligence. This can prove detrimental to the efforts of marketing and sales teams alike. A prerequisite to sales growth is robust alignment between sales and marketing teams. This helps companies fast-track buyers’ journeys, cross-sell and upsell existing accounts, and build strong customer relationships. In order to achieve this, organizations need to target intelligently, shorten customers’ journey, and boost engagement.

Dun & Bradstreet’s Hoovers™ utilizes the world’s largest and most comprehensive commercial database, coupled with sophisticated analytics, to deliver a sales acceleration solution packed with insight.

A means to enable business and marketing professionals to accelerate sales, Hoovers™ enhances go-to market activity and increases global business growth. This unique solution by Dun & Bradstreet leverages top-of-the-line company intelligence and innovative analytical features to provide optimal coverage with deep insight.

One-stop Comprehensive Solution

Dun & Bradstreet’s Hoovers™ enables business to:

• Quickly build pipeline by targeting more intelligently with dynamic search capabilities and comprehensive list-building options
• Stay ahead of the competition with real-time trigger alerts and updates about business, social, and digital events
• Increase sales productivity with seamless integration to CRM platforms
• Have more informed conversations using analysis and insights about target companies and contacts 

Empowering Sales Growth

Hoovers™ empowers companies to:

Target More Strategically

It enables businesses to deliver critical intelligence at the point of interaction to make every conversation impactful and relevant. It offers Industry-leading contact intelligence, editorial insights on leading companies and in-depth industry analysis

Enable Informed Conversations

It provides sellers with an intuitive, dynamic user interface that puts customizable intelligence at their fingertips. Hoovers™ portal contains alerts, triggers, and profiling capabilities leverage structured data (e.g. industry codes and addresses) and unstructured data (e.g. social content and analyst reports).

Enhance Sales Productivity

Hoovers™ facilitates sales teams in efficiently identifying the most valuable prospects and engaging them effectively across multiple channels. It offers integration with critical systems that business teams use every day.

Widening Prospects

D&B Hoovers™ leverages the best company intelligence and innovative analytical features to help businesses identify the most relevant sales opportunities.

Whether companies are prospecting, managing accounts, or researching companies, D&B Hoovers™ helps you gain a greater understanding with our deep-dive company profiles. Be better prepared to engage and evaluate with real-time trigger alerts, news, predictive indicators, and extensive research reports including SWOT to competitive intelligence.

Key Insights

Companies can use D&B Hoovers™ to:

• Study key company details
• Review corporate families
• Gain insight into company activities
• Identify decision makers
• Obtain competitive intelligence
• Increase sales productivity
• Improve lead quality

Key to Sales Acceleration

D&B Hoovers™ enables businesses to integrate sales and marketing functions and merge different platforms to ultimately enhance sales. Additionally, the real-time buying signals and contextualized buyer profiles assist companies in landing relationship-focused leads.

Dun & Bradstreet clients have reported 59% increase in the size of lead funnel and over 60% rise in sales close rates after incorporating D&B Hoovers™. Moreover, they also reported a 10% surge in revenue and 200% improvement in the time taken to build sales pipelines.

To learn more or to access a free trial of D&B Hoovers™, visit this page.