Curious about how Google ensures only legitimate businesses access its platforms? Discover the vital role of the D-U-N-S® Number and how it safeguards developers and users alike.
Curious about how Google ensures only legitimate businesses access its platforms? Discover the vital role of the D-U-N-S® Number and how it safeguards developers and users alike.
Software and app developers worldwide enter the Google Developer Program to access an array of resources, tools, and platforms essential for building, testing, deploying, and distributing applications and services. Backed by Google, this program offers a comprehensive suite tailored to meet various needs, from app development to cloud services, empowering developers to innovate and thrive in the competitive tech landscape.
An integral component of setting up a payment profile on the Google Developer Program is the D-U-N-S® Number. This unique identifier, provided by Dun & Bradstreet, plays a crucial role in verifying and authenticating businesses across multiple Google services, including Google Ads and Google Play.
By leveraging Dun & Bradstreet’s expertise in business verification, Google has been able to authenticate businesses, identify and flag potential issues, and ensure that only legitimate businesses gain access to its platforms. As a result, Google has made it mandatory for businesses to have a D-U-N-S® Number for Google Ads and Google Play, ensuring that the companies on its platform are both authentic and credible.
A Deep Dive into the D-U-N-S® Number
The D-U-N-S® Number is a nine-digit identifier that provides businesses with a unique identity in the Data Cloud. This number is essential for companies looking to evaluate potential partners and secure new contracts, as it is often used by lenders and stakeholders to assess a company’s reliability and financial stability.
Acting as a gateway to growth, the D-U-N-S® Number gives businesses a clearer understanding of what is needed to secure partnerships and contracts, opening doors to new opportunities.
Gateway to Authenticity and Credibility
The D-U-N-S® Number offers numerous benefits to application developers and marketing and sales teams alike. Here’s why Google developers need a D-U-N-S® Number:
Fraud Prevention
The D-U-N-S® Number is a key tool for Google in preventing deceptive entries into its developer program, protecting both developers and users from fraud.
Partnerships
Having a D-U-N-S® Number opens doors for companies, facilitating partnerships with other businesses and enhancing credibility in the global market.
Credibility and Trust
The D-U-N-S® Number helps Google verify the legitimacy of businesses, ensuring that users are authentic. This not only reduces the risk of fraud but also creates a safer environment for all customers. A D-U-N-S® Number signifies that a business is recognized by a reputable third party.
Global Recognition
As a globally recognized identifier, the D-U-N-S® Number makes it easier for businesses to establish an international presence. It also ensures compliance with international regulatory and compliance standards, which is crucial for businesses operating globally. Google relies on this number to perform due diligence on companies, ensuring they meet global legal and financial standards.
About Dun & Bradstreet
Dun & Bradstreet is a leading global provider of business decisioning data and analytics, enabling companies worldwide to improve their business performance. Dun & Bradstreet’s Data Cloud fuels solutions and delivers insights that empower customers to accelerate revenue, lower costs, mitigate risk, and transform their businesses.
Since 1841, companies of all sizes have relied on Dun & Bradstreet to manage risk and uncover new opportunities. Dun & Bradstreet South Asia Middle East Ltd. oversees operations in the Middle East, South Asia, and Africa, offering a suite of information solutions used extensively by banks, financial institutions, government departments, multinationals, corporate entities, and small and medium-sized enterprises.
For more about Dun & Bradstreet, visit DNBSAME.com.
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