September 11, 20244 Minutes

Unlock the key to selling on Amazon with the power of a D-U-N-S® Number—boost your credibility, secure financial growth, and streamline transactions effortlessly. Discover how this nine-digit identifier can transform your business.

Read More
September 11, 20244 Minutes

Unlock the key to selling on Amazon with the power of a D-U-N-S® Number—boost your credibility, secure financial growth, and streamline transactions effortlessly. Discover how this nine-digit identifier can transform your business.

Read More

Amazon, the global marketplace, acts as a bridge between buyers and sellers, with millions of transactions occurring daily. According to studies, Amazon receives 12 million orders every day and ships 66,000 orders per hour. With hundreds of sellers registering on Amazon daily to advertise their products and earn profits, one integral part of being a seller on Amazon is the Dun & Bradstreet’s D-U-N-S® Number.

To sell certain products on Amazon or obtain credit, companies are required to submit a D-U-N-S® Number as part of their application. For instance, businesses importing food, beverages, or dietary supplements for sale on Amazon must navigate a comprehensive checklist to ensure compliance with regional regulations. As Amazon states, “Sellers of food, beverages, and dietary supplements must obtain a D-U-N-S® Number.”

In Blog Artwork 2024 Blog 6 uai - D&B SAME
In Blog Artwork 2024 Blog 6 mobile uai - D&B SAME

Gateway to Credibility

The Data Universal Numbering System (D-U-N-S® Number) is a nine-digit unique identifier for businesses, helping them stand out by creating a unique identity. This identity, maintained in the Dun & Bradstreet Data Cloud, distinguishes a company from all others. 

Primarily used as the starting point for a company’s Live Business Identity, the D-U-N-S® Number supports businesses in evaluating potential partners and seeking new contracts. It is often used by lenders and stakeholders to assess a company’s reliability and financial stability, acting as a gateway to business growth.

How Amazon Uses the D-U-N-S® Number

Amazon employs the D-U-N-S® Number in various ways to ensure the legitimacy and efficiency of its marketplace. Here’s how:

Verification and Trust

Amazon utilizes Dun & Bradstreet’s database—especially the D-U-N-S® Number— to verify the legitimacy and credibility of businesses. This verification helps Amazon establish trust with potential customers and partners, making the D-U-N-S® Number crucial for Amazon sellers setting up credit lines in international markets.

Smooth Transactions

For companies engaged in business-to-business (B2B) transactions on Amazon, the D-U-N-S® Number facilitates smoother transactions and partnerships, ensuring that all parties are legitimate and financially stable.

Credit Lines

The D-U-N-S® Number is also used to build credit profiles, which are essential for securing loans or other financial support, particularly for businesses looking to expand.

Unique Identity

The D-U-N-S® Number helps businesses maintain a consistent identity across various platforms, ensuring they are easily recognized and verified globally.

About Dun & Bradstreet

Dun & Bradstreet’s data and insights play a crucial role in improving business performance. Over 90% of the Fortune 500, as well as companies of all sizes worldwide, rely on Dun & Bradstreet to grow and protect their businesses. These market-leading solutions for data and insights are vital in driving revenue acceleration, managing risk, lowering costs, and enabling business transformation. Global businesses of all sizes depend on Dun & Bradstreet’s data, insights, and analytics.